Eating well should taste good. Whole wheat flour adds fiber, vitamins, and nutrients to your recipes, but really we're in it for the taste. Milled from 100% hard wheat, this flour has a classic robust whole wheat flavor that elevates muffins, scones, and breads. With all the nutritional benefits of whole grains, this flour – America's top-selling whole wheat flour – is a pantry all-star: dark in color, rich in flavor, and healthy to boot. 14% protein content. Certified kosher. For the freshest taste, store in the freezer (though a cool, dry place works, too). Flour this good doesn't happen by accident. It's the result of attention to detail, consistency in milling, and our desire to ensure that each and every person has the very best baking experience possible.